Education
James Madison University — Harrisonburg, VA
Bachelor of Arts in Media Arts & Design
Concentration: Digital, Video, & Cinema
August 2023 – May 2027
Skills
Professional:
Content Strategy, Content Creation, Photography, Cinematography, Video Editing, Graphic Design, Social Media Management
Technical:
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Final Cut Pro, CapCut, Canva, Meta Platforms
Involvement
Pi Kappa Phi — James Madison University
Vice President | December 2024 – December 2025
Public Relations Manager | December 2024 – Present
Helped lead a 7-member executive team, helping guide the chapter to be recognized as 1 of 2 most improved chapters nationally through strategic leadership and operational improvements
Directed chapter operations and internal strategy, strengthening communication, accountability, and overall organizational performance
Managed and grew the @jmupikapp Instagram presence, increasing followers by 61% through targeted content and posting strategy
Drove 342K+ monthly impressions up from 4.2K, leveraging analytics to refine content performance, optimize timing, and increase audience engagement
Produced short-form video and branded visual content, aligning creative direction with marketing goals to support recruitment and brand growth
Collaborated with the recruitment team to develop data-informed campaigns that enhanced visibility and attracted prospective members
Contact
(267) 516-0227
aidanhanlon16@icloud.com